Clients and Projects
BUSINESS and SITE LOCATION ANALYSIS
The Denver Athletic Club is a premier health and fitness club in the heart of Denver. Its clientèle represents the elite of the Denver business and legal community. By its non-profit status, the Club is not allowed to solicit new members through aggressive direct mail or marketing campaigns (call to action). The solution was provided via GIS technology. The Club had CirTerra to perform a market penetration analysis and map customer base. CirTerra performed a proximity analysis to determine “who lives next to whom” This targeted marketing allowed current members to grow the club membership through a cooperative community action.
Glenroy Inc., Menomenee Falls, Wisconsin had CirTerra analyze data and produced a final copy of map sets. The results served primarily for increasing sales potential and market distribution. This comprised a seven map set for each of the three previous quarters studied. The additional CirTerra analysis of new business projects closed allowed a greater understanding of overall business growth. This spatiotemporal analysis allowed Glenroy to see the benefits of a multidisiplinary and cross-trained staffing solution. This application saved Glenroy money and provided valuable data necessary for growth in market and job base.
Scion Industries, Fort Collins, Colorado manufactures advanced composite parts and is now the sole contracted North American distributor of Rohacell foam. Another distributor was previously representing Rohacell on the East coast. Scion made a business case through CirTerra’s GIS to obtain a national coverage. By showing their market penetration with thematic maps on the East and West coasts, they were able to demonstrate their superior marketing and sales capabilities. Consequently, they won an exclusive distributorship at the national level, which was their objective.
ENVIRONMENT and PLANNING
Colorado Water Conservation Board & Bouvette Consulting, Denver, Colorado. CirTerra produced maps for legislative analysis affecting water providers across the State of Colorado. CirTerra mapped water providers having water conservation plans on file with the Colorado Water Conservation Board, as well as water providers that would be affected if a legislative issue were addressed and changed. These final maps were extremely helpful because the recipients could clearly see the impacts of changes and they could instantly understand the need for additional water providers to file water conservation plans. CirTerra also created a GIS providing visual references showing actual complying participants, by Water Division, in the state-wide Drought & Water Supply Assessment.
LAW ENFORCEMENT and COMPLIANCE
Rocky Flats Class Action Defense Case, Denver, Colorado. CirTerra helped Destiny Resources with the GIS data and digital maps related to the radio-active contaminants released from the accidents at Rocky Flats. These services allowed our Client to meet very tight timelines with a minimal staff of GIS personnel.
- Law enforcement and law firms are now using GIS technology as a visual aid to better explain their case.
LOCAL GOVERNMENT
Cherry Hills Village Sanitation District, Cherry Hills Village, Colorado is a small sanitation district southwest of Denver, CO. CirTerra helped the district upgrade the GIS in-place from ArcView 3.1 to ArcGIS 9.2, including field work to locate over 1,200 manholes within sub-meter accuracy using Trimble XH GPS. This includes post-processing Differential GPS (DGPS). Office support consisted of QA/QC of all the data and creation of non-existing metadata.
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